Portfolio
Strategic work that turns books into visible, trusted brands.
Each project below represents a focused approach to visibility, reader engagement, and long-term growth. The work highlights strategy, execution, and measurable outcomes, tailored to the needs of each author.
Book Visibility & Positioning Strategy
Each project below represents a focused approach to visibility, reader engagement, and long-term growth. The work highlights strategy, execution, and measurable outcomes, tailored to the needs of each author.
Book Description & Sales Copywriting
Each project below represents a focused approach to visibility, reader engagement, and long-term growth. The work highlights strategy, execution, and measurable outcomes, tailored to the needs of each author.
Content Creation for Organic Discovery
Focus: Long-term visibility
Created strategic content aligned with book themes to attract organic traffic, support reader interest, and sustain visibility beyond launch.
Meta Ads Campaign Strategy
Focus: Targeted awareness
Planned and managed Meta ad campaigns designed to reach relevant reader segments while maintaining controlled spend and clear messaging.
Goodreads Listopia Placement Strategy
Focus: Reader-driven discovery
Positioned books within relevant Goodreads Listopia lists to increase exposure among active readers and strengthen social proof.
Amazon Kindle Publishing Setup & Optimization
Focus: Discoverability and structure
Handled Kindle setup, metadata optimization, and category placement to ensure the book was properly positioned within Amazon’s discovery ecosystem.
Amazon Ads Campaign Management
Focus: High-intent visibility
Structured and optimized Amazon ad campaigns to improve impressions and placement among readers actively searching within the genre.
Author Branding & Positioning
Focus: Identity and consistency
Developed a cohesive author brand framework that aligned voice, messaging, and visual direction across platforms.
Social Media Management
Focus: Consistent reader engagement
Managed social media presence with a focus on clarity, intentional posting, and meaningful reader interaction rather than volume.
Podcast Marketing Strategy
Focus: Authority and reach
Prepared podcast outreach strategies that positioned authors for interviews and features aligned with their themes and audience.
Case Study Development
Focus: Trust and credibility
Created structured case studies that clearly presented project goals, strategy, and outcomes, helping authors demonstrate value to readers and partners.
Community Engagement Strategy
Focus: Reader connection
Designed engagement approaches that encouraged discussion, reader participation, and long-term loyalty around the book.
Strategic thinking. Intentional execution. Work built to last.